In 20 years of helping growing brands launch, change, and evolve, Blake Howard  has found a simple framework for how growing brands can be successful: They must be radical, with a unique differentiation that makes them stand out in the marketplace, and relevant, by offering something compelling to their audiences. In this book, he’ll break down the radically relevant brand into six unique characteristics. You’ll take an assessment to see how you stack up against similar brands in these key areas. Then, you’ll get practical, achievable advice for how to improve. With newfound clarity and confidence, you can break through the challenges facing your growing organization and become the radically relevant brand your audiences are waiting for.